Strategic marketing plan
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Grab an
open
market
opportunity
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Similarly to an IT project development, strategic marketing aims at "specifying" the company's targets.
OptiVente covers the next steps, to assist the creation:
« Where is your company? »: Identification of the main abilities and references,
« Which markets? », or which needs and for whom: Identification
of potential offers for each identified customer segment,
«
Markets-abilities points of convergence» allow to determine many potential targets (offers concept by type of customers), that must be refined by:
«
Obstacles to the market penetration»: Competition, rather important investments, stengths / weaknesses, etc., will allow to discover:
Finally, this allow to define best customers targets and define what your offer has to be..
Why choosing OptiVente?
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contact@optivente.com Tel: (33) 1 46 89 07 32- 4 Rue Benoît Malon, 92310
Sèvres. France 40 000 € Ltd
French Company Registration Number (SIRET) : 480 082 445 00010 - Training company, registration number :
11 92 150 58 92
French Information Commissioner's Office Registration N°: 1127831
Last updated April 4 th 2012- Copyright © OptiVente 2007-2015
