|
Similarly to an IT project development, mix marketing aims at "designing" the view which has been specified in strategic marketing, according to 4 axes: OptiVente covers the next steps and assists the creation: «Products, services»: Prioritize your offers to sell, specify them clearly (products - services), «Pricing»: Tariff and contract policy. «Place»: Choice of approaches:
«Promotion»: Ways to make your bid recognized: Messages to deliver (customer benefits, probably proven by some technical characteristics), and targeted communication aids.
|
