Quiz game – marketing

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Last updated January 2th 2012- Copyright © OptiVente 2007-2015

Strategy:
Tick the boxes when your answer is positive
	1. Can you describe in less than 10 words what you can sell to your customer ?
	2. Have you precisely determine which type of companies can yield the largest incomes?
	3. Have you developed one or several brands? (registered or not)
	4. Have you prepared offers packages (or basic business elements)
	5. Do you have a good view of prices charged by your competition?
	6. Do you have more than five partners to recommend or sell your solutions?
	7. Do you have contracts adapted to the different encountered business situations?
	8. Do you have a written, structured and formalized argument table?
	9. Do you assess your customers' satisfaction?
	10. Have you developed a customer loyalty program ?

Communication: Do you have the following ressources ?
Tick the boxes when your answer is positive
	1. A Website?
	2. A leaflet about your company?
	3. A booklet of your products and services?
	4. A multimedia presentation (a PowerPoint-type presentation, for instance)?
	5. An electronic database on your current and future customers?
	6. A tool to customize emailing campaigns (for instance, with an automatic insertion of your correspondent's name in the mail; therefore, no possible use of Outlook)?
	7. Do you make at least two group communication actions per quarter? (emailing, newsletters, advertisements, exhibitions, etc.)?
	8. Do you use your customers to convey your successes?

Test your marketing approach