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Objectives
 Learning the basic knowledge to start a new business
Preparing a business plan
Duration
From 3 to 10 days. Possible to be individually coached.
Pedagogy
Lectures
Experience shared with the participants
Application: business plan design |
Know-How acquired - Programme
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The main keys to build a business plan: |
 Choosing the good idea
- Main failure causes and success conditions for a new business start-up
Make good choices: strategic marketing
Define your abilities in order to target your offers – Market study: determine your priority market segments – Take the obstacles into account (competition, regulation, investments, etc.) – Apply the SWOT concept to your activity – Make your own SWOT analysis – Lock your couple: Offers / Markets.
Commercial strategy
The main keys to define the company’s bid – Brand policies
Price policy: Choosing the good business model, price level, main contractual conditions.
Solutions to sell with partners? – Communication plan
Which communication? Especially low-budget
Sales tool selection
Financial approach
- Accounting base
Accounting principles, operating account, balance sheet, main indicators: break-even point, working capital requirements, etc.
- Resort to financing
What are the main public and private possibilities?
French subsidies.
First financial simulations
The administrative approach
- Different choices to organize a company
Unique Shareholder, Limited Company, Etc.
Social & fiscal consequences
- Status
Their importance, how to set them up?
- The different launching stages of the company
Opening a bank account, registration, publication.
Business plan
- The main topics
Model your Business plan
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