Determine methods and tools for export. The approach with partners is especially emphasized. It is generally more adapted to an export activity launch for small or medium size companies

Business Unit Executive, Business directors and especially all players that should define business development priorities or carry them out

2 days. Possible to be individually coached.

Lecture – Experience shared with the participants

Application:
Case study
Practical tools use
Self-evaluation form

How to rely on partners?

The approach preparation: Importance of the Business plan

Assessing the required competences
Where should you export?
Which part of the offer should you sell?
At what price and profit should you sell?
Exporting directly or with partners?
Fundamental questions to raise to sell with partners
Communication plan
How to adapt the company’s organisation? (If required)
Balance Sheets Forecast: yours – your partner's

Implementation: Partners’ approach

Approaching  methods and tools
Possible external assistances : financial and human assistances
Partnership agreement: Should we formalize it?
Fundamental points to properly start a network

The method for a long term sales development?

Business action control
Sales network organization
Communication

Set up a personal action plan

Participants’ self-analysis and diagnosis: strong/perfectible points
Improvement objectives