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Objectives
 Understanding the efficient success keys for an online shop
Designing the business model and the Website different categories
Understanding the online shop specifities
Feedback ospecificitiesn your forecasted Website
Concerned people
Communication executives
Marketing executives
Webmasters
Duration
From 2 to 3 days. Possible to be individually coached. , plus an assistance day
Pedagogy
Lecture
Experience shared with the participants
Actual cases study: examples of mistakes to avoid, and good Websitesexamples
Critical and constructive analysis of your Website |
Know-How acquired - Programme
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What you should know to start your online shop |
Module 1: The sales Website design (2 to 3 days. Possible to be individually coached. )
 The different sales Websites online types
Window websites
Virtual 3D shops
Shopping arcades
Auction sale
The business model
How should you charge product & service offers?
Break-even point: Excel application display.
Payment modes:
- cash on delivery
- cheque
- transfer payment
- payment platform (PayPal, fir instance)
- payment though double-click.
Legal aspects
Legal mentions – Sales conditions – Nominative databases.
Your Website’s structure
Your website map. Sales categories:
- visitor identification
- Shop identification
- navigation
- purchase basket
- customer account
- order
- extra services
Your Website’s dynamism
Your home page
Structure information
Are the hyperlinks efficient?
Picture-links use?
Is your Website properly linked to the Web?
Opportunity to integrate search engine?
What are the other assistance tools proposed for the navigation?
Some good websites addresses.
Creating the selling argument table
EBCD method (Expectations – Benefits - Characteristics – Demonstration)
What you should know about sales Website protection in order to chat with the Website’s developer
Protected pages
Data encryption
Intrusion and usurpation.
Your Website’s interactivity
Integrate visuals
Think about multimedia and dynamics
The contact category
Forums
Other interactivity places
Customization
Layout.
Your Website’s advertising – Efficiency control
About clarity
Visitor statistics
Tools to measure success
The Website’s popularity level
Are advertisement formats efficient?
How to be referenced
Your website offline.
Module 2: Diagnosis of your forecasted Website – 1 day
1 to 2 month after the firstmodule, participants share in subgroup each Website sales.
The consultant brings useful adjustments for each website |
