Objectives

Master the specific additional turnover increasing methods and tools

Regards your firm’s global approaches and each saleperson specific approaches

1 to 2 days.
Possible to be individually coached

Pedagogy

Very pragmatic tools and a playful pedagogy

Business cases
studies: Your situation.

A very operational and customized practice

The whole program is declined on your real business cases

Home > Training catalogue > Sales activity catalogue > Build your customer's loyalty

Input data
Which client data are essential to elaborate a strategy aimed at building customers’ loyalty ? (customers’ satisfaction rate, critical weight, etc) – the CRM tool

TARGET Which firms to target the most 
Tools : Pareto method – ABC’ matrixes – account plan – business actions plan : Which actions by whom

Main players involved in building customers’loyalty
Salespersons and… , back office, after-sale services, the hierarchy’s involvement, etc. Cross-cooperation success conditions

Integration
Could we try to reduce the number of suppliers for the same client 
Methods and tools to succeed in reducing this number

Expansion
Selling other products/services to the same people ? Selling the same products/services to other people? Methods and tools to achieve these two different objectives

Partnership
Which privileges to grant to our customers ? (tariff and lead-times-related privileges?,  clubs and discount cards

Relational marketing to build customers’ loyalty
Use communication tools to keep having relationships with your customers
The web, consumer magazines, telephone, e-mail, SMS, MMS, social networks tools, viral marketing.
How to organize and follow your communication aimed at building customers’ loyalty?

Champion technique
What is a « champion » customer
How to “get” and “use” this champion?

Gifts
Sponsorship and other types. Advantages and limits

Balance score card to build customers’ loyalty
With which indicators and tools