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Objectives
Sell more
Complete intuitive sell with proven techniques
Adopt appropriate behaviours
Concerned people
Seller in shop or sedentary point of sale (show room, etc.)
Duration
From 1 to 2 days. Possible to be individually coached.
Pedagogy
Simple work methods & tools
Work in subgroups on the mission: existing situation, ideal situation, gaps and list of encountered situations
Simulation and filmed role-plays, face to faces
Self-evaluation form |
Know-How acquired - Programme
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Control the winning techniques & attitudes |
Well define today’s consumers
Roles of the shop sales team
Sales meeting in 6 steps:
1st step: welcome
Good welcome: what you should and should not say. The good
attitudes
2nd step: gather information about needs
Gathering information about a need: what for? Good questions to ask
on content and how to well ask it.
3rd step: argue
We all have arguments, but few people use real sales pitch techniques:
How to differ from the competition, EBCD matrix
4th step: reply to objections-complaints
Strength of objection anticipation: « OR » technique (Objection – Reply)
For tougher objections: « OCRE » technique (Objection Cushion REply)
5th step: introduce price
The sandwich technique
6th step: conclude
Good ways to leave your customer
Communicate with efficiency
Master face to face communication
We are all differents… Sure, but in what ways?
6 styles: Security, Pride, Novelty, Comfort, Money, Sympathy.
Distinguish them, how to adapt to the different styles?
Resolve tensions and possible conflicts. |