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SELL BETTER IN SHOP

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Objectives

* Sell more
* Complete intuitive sell with proven techniques
* Adopt appropriate behaviours

Concerned people

* Seller in shop or sedentary point of sale (show room, etc.)

Duration

From 1 to 2 days. Possible to be individually coached.

Pedagogy

* Simple work methods & tools
* Work in subgroups on the mission: existing situation, ideal situation, gaps and list of encountered situations
* Simulation and filmed role-plays, face to faces
* Self-evaluation form

 

Know-How acquired - Programme

Home > Training catalogue > Sales activity catalogue > Sell better in shop

Control the winning techniques & attitudes

Well define today’s consumers

Roles of the shop sales team

Sales meeting in 6 steps:

1st step: welcome

Good welcome: what you should and should not say. The good attitudes

2nd step: gather information about needs

Gathering information about a need: what for? Good questions to ask on content and how to well ask it.

3rd step: argue

We all have arguments, but few people use real sales pitch techniques: How to differ from the competition, EBCD matrix

4th step: reply to objections-complaints

Strength of objection anticipation: « OR » technique (Objection – Reply)
For tougher objections: « OCRE » technique (Objection Cushion REply)

5th step: introduce price

The sandwich technique

6th step: conclude

Good ways to leave your customer

Communicate with efficiency

Master face to face communication
We are all differents… Sure, but in what ways?
6 styles: Security, Pride, Novelty, Comfort, Money, Sympathy.
Distinguish them, how to adapt to the different styles?
Resolve tensions and possible conflicts.

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contact@optivente.com Tel: (33) 1 46 89 07 32- 4 Rue Benoît Malon, 92310 Sèvres. France 40 000 € Ltd

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Last updated April 4 th 2012- Copyright © OptiVente 2007-2015
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